Website Redesign

Case Study
Photos by kintz

Launched December 2023

Photos By Kintz is a celebrated photography team based in Vermont. They approached Wheelhorse Web to redesign their website, upgrading their online presence to reflect new developments in their business.


Julia Wilk
Caroline Matte
Kolleen Kintz
Bobby Kintz


Web Design

A True creative team

Kolleen and Bobby are in the business of connection and presence. Yes, they are photographers, but their contribution to the community goes much deeper than that. Their colorful, vibrant photographs reflect their genuine love for their work and the people they photograph. With equal doses of fun and professionalism, Photos by Kintz tells inspiring stories through top-notch photographs.

Oh, and they’re also clowns. How cool is that?

The Challenge

Bobby and Kolleen were running into limitations on their previous website platform and their design and copywriting were dated. They needed a fresh start to reflect their growing and thriving business, as well as their relocation from the Baltimore area to Vermont.


Technical Limitations

Uninspiring Design

Outdated Copy

The Solution

When we met with Photos By Kintz to start the conversation about redesigning their website, the excitement in the (Zoom) room was palpable. From the abundance of striking visuals to the warm enthusiasm that Kolleen and Bobby brought to the table, it was obvious that this project would be fun and gratifying.

A new Vermont-based era for Photos By Kintz called for a new website. 

Buiding with Squarespace to ensure easy maintenance into the future, we worked with the Kintzs to create a home on the web for their unique story and standout images.

Squarespace Web Design

We used Squarespace to craft a functional, user-friendly website that is easy to maintain and edit.

Copywriting Coaching

We worked closely with Kolleen to hone the content and provided guidance and feedback for each website page.

Graphic Design

Caroline worked with Photos By Kintz to create a fresh and impactful design that highlights the range of their skills and their personality.

Cross- Platform Integration

We ensured that PBK’s existing photo gallery platform, Zenfolio, was integrated with the new website.

The Outcome

The new website will help Photos By Kintz bring their digital marketing game to the next level by building brand awareness and increasing client engagement. Prospective clients are greeted with a smooth user experience and an intuitive path to booking a team that delivers high-quality photos and a truly special, enjoyable experience.


Putting the Best Foot Forward

Simple, powerful design and carefully-crafted copy inspires clients to take action.

Up to Date

Social platform integration increases social media following and engagement while keeping webpage content fresh.

Avenues to Engage

Calls-to-action invite visitors to go further in a variety of ways, from booking a photoshoot to signing up for a clowning workshop to buying artistic photo prints.

The new Photos By Kintz website emphasizes personal relationships and story-telling, unique elements that make this family-owned business stand out from the crowd.

Interested in learning more about Photos by Kintz?
Check out their live website.
Please note that a website is a living document and it may have been edited by us or others over time.